Donald Trump has been called the winner of the 2024 United States presidential election.

While investors may be tempted to adjust their portfolios in this type of market environment, no one knows how the markets will perform in the short term.  

What we do know is that dozens of potential factors can impact the market, making it difficult to base investment decisions on a single factor like a presidential election. In fact, our research has found no meaningful difference between stock market returns in election and non-election years. 

Timing the market is futile

Often, timing the market can do more harm than good. Historically, the best and worst trading days have tended to occur close together. In the chart below, the gold bars, which represent the 20 worst trading days, look like mirror images of the green bars, which signify the best trading days. This makes the prospect of successfully timing the market almost impossible.

By trying to time the market, you run the risk of missing out on strong performance, which can seriously hamper long-term investment success.

The best and worst trading days happen close together

A chart shows that between 1980 and 2024, 13 of the 20 best trading days occurred in years with negative returns and nine of the 20 worst trading days occurred in years with positive returns.

Past performance is not a reliable indicator of future results.

Notes: The chart shows daily returns of the MSCI World Price Index from 1 January 1980 to 31 December 1987 and the MSCI AC World Price Index thereafter. The green bars highlight the 20 best trading days since 1 January 1980 and the gold bars highlight the 20 worst trading days since 1 January 1980.

Source: Vanguard calculations in GBP, based on data from Refinitiv, as at 1 October 2024.

The success of stock markets over the long term isn’t driven by short-term events, but rather by economic growth, interest rates, productivity, innovation and dozens of other variables. 

Focus on what you can control

We believe that investors are well-served by our four principles for investing success: have clear and appropriate investment goals; invest in a balanced portfolio of shares and bonds; minimise costs; and maintain perspective and long-term discipline. These principles are timeless – and are especially useful in times such as these. 

By tuning out the noise and maintaining a long-term outlook, you can keep progressing towards your financial goals.

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Investment risk information

The value of investments, and the income from them, may fall or rise and investors may get back less than they invested.

Past performance is not a reliable indicator of future results.

Important information

Vanguard only gives information on products and services and does not give investment advice based on individual circumstances. If you have any questions related to your investment decision or the suitability or appropriateness for you of the product[s] described, please contact your financial adviser.

This is designed for use by, and is directed only at persons resident in the UK.

The information contained herein is not to be regarded as an offer to buy or sell or the solicitation of any offer to buy or sell securities in any jurisdiction where such an offer or solicitation is against the law, or to anyone to whom it is unlawful to make such an offer or solicitation, or if the person making the offer or solicitation is not qualified to do so. The information does not constitute legal, tax, or investment advice. You must not, therefore, rely on it when making any investment decisions.

The information contained herein is for educational purposes only and is not a recommendation or solicitation to buy or sell investments.

Issued by Vanguard Asset Management Limited, which is authorised and regulated in the UK by the Financial Conduct Authority.

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